Key #1: Understand your target market
Anticipate his objections before he reads a word of your copy. When you understand their priorities, you make more sales. She will think you are reading her mind when you learn more about her likes and dislikes.
Key #2: Know the difference between a feature and a benefit
Don’t let your copy become a selfish word fest. Create benefits-driven statements that attract attention and build trust.
Key #3: Make your offer irresistible
- Point your copy at her so she can’t get the message out of your head.
- Never ask for the order before you have convinced her.
- Ignite her hot spots by driving her to buy as she gets deeper into her copy.
I just want to see you on a path toward creating your marketing plan for the coming year. My boot camps are full of advice you just won’t hear anywhere else. That’s where you learn to put it all together while I deconstruct the old school copy and turn it into a copy that speaks your language.
I have mustered the courage to face my fears and overcome adversity to success. I am dedicated to teaching using formulas, templates and tips so you can cut years off your learning curve.