Attract the attention of your prospects by implementing some of my most effective strategies. If you fail to anchor your masterpiece with every cornerstone, it will crumble like a building with its foundation missing. Once you have the foundation, each successive step gets easier and easier.
When I was little, my mom never wanted me to be afraid of reaching for the stars. Although she was not an athletic young woman, she wanted me to believe that she could accomplish anything she wanted to do. My mom had to learn the basics first before she could teach me how to do a headstand for gym class, (Shh! He asked his mother who could still do a skillful headstand..) Armed with the knowledge, she created a perfect triangular base and flipped face down against the wall to do a headstand. It wasn’t perfect, but together we worked on forming that basic posture until we got it right.
There are many things that prevent us from moving forward and, if you are lucky, there is someone who encourages you to take that leap of faith. Today I teach the basics of copywriting because you need to build a strong foundation to support your pitch while you write your sales copy.
You have asked me to reveal to you the magic formula for my own success. I don’t mean to oversimplify, but here are 3 basics that promise to get you in the direction of writing better copy.
Key #1: Understand your target market
Anticipate his objections before he reads a word of your copy. When you understand their priorities, you make more sales. She will think you are reading her mind when you learn more about her likes and dislikes.
Key #2: Know the difference between a feature and a benefit
Don’t let your copy become a selfish word fest. Create benefits-driven statements that attract attention and build trust.
Key #3: Make your offer irresistible
- Point your copy at her so she can’t get the message out of your head.
- Never ask for the order before you have convinced her.
- Ignite her hot spots by driving her to buy as she gets deeper into her copy.
I just want to see you on a path toward creating your marketing plan for the coming year. My boot camps are full of advice you just won’t hear anywhere else. That’s where you learn to put it all together while I deconstruct the old school copy and turn it into a copy that speaks your language.
I have mustered the courage to face my fears and overcome adversity to success. I am dedicated to teaching using formulas, templates and tips so you can cut years off your learning curve.
