Write a few different people for your audience so you can know who you are writing blog posts to. It can help you stay focused better if you can look at these people when you’re ready to write.
What blog categories will you use?
Depending on your niche, you will need to choose a few categories that a post will fall into when blogging. Spreading the categories can help you create more interesting content. For example, if you have a blog about Labrador Retrievers, some categories might be Rescued Labs, Food, Exercise, Training, Chocolate Labs, etc.
Are there any upcoming events or product launches?
Are there upcoming events related to your niche? For example, is a conference coming up or are you (or someone else) launching a new product that is perfect for your niche? Keeping up to date with these dates can help you create content that will entice readers to buy your item at launch.
Once you’ve determined this information, you can start generating content ideas to match upcoming events, product launches, and industry news. Among those types of blog posts, you can place other types of posts, such as educational, informative, interesting, and fun blog posts.