Blogs are a great way to earn income and promote your business, or just have a place to discuss your passion.
If you do at least these three things, you can have a very successful blog. You can have a blog that appeals to an audience that wants to read what you have to say and follow your advice, and come back for more on a regular basis.
All successful bloggers have three things in common:
- They blog regularly
- Post unique content
- Publish audience-centric content
One way to keep up with blogging is to create a blog posting calendar. A blogging calendar will take into account upcoming major events, product launches, and other issues, helping you work ahead to keep your blog full of interesting and relevant content.
To make a blog post calendar, you must first make some determinations like:
How often will you blog?
First, determine how often you plan to publish a blog post. This can be daily, weekly, or whatever your choice is. This helps you know how often you should write blog posts and when you should publish or schedule them.
Who are you blogging for?
Write a few different people for your audience so you can know who you are writing blog posts to. It can help you stay focused better if you can look at these people when you’re ready to write.
What blog categories will you use?
Depending on your niche, you will need to choose a few categories that a post will fall into when blogging. Spreading the categories can help you create more interesting content. For example, if you have a blog about Labrador Retrievers, some categories might be Rescued Labs, Food, Exercise, Training, Chocolate Labs, etc.
Are there any upcoming events or product launches?
Are there upcoming events related to your niche? For example, is a conference coming up or are you (or someone else) launching a new product that is perfect for your niche? Keeping up to date with these dates can help you create content that will entice readers to buy your item at launch.
Once you’ve determined this information, you can start generating content ideas to match upcoming events, product launches, and industry news. Among those types of blog posts, you can place other types of posts, such as educational, informative, interesting, and fun blog posts.
