Since e-commerce is a very broad domain, it is not always possible to expect 100% results every time. Even today, there are a number of eCommerce store owners who are facing a lot of obstacles in their business.
Several entrepreneurs have chosen online store builders and have found that it is always a better option in terms of improving sales, saving time and reducing manual errors.
“How to choose a suitable platform to create an online store?” is the most common question that entrepreneurs ask before making a decision.
Let’s take a look at the set of questions every entrepreneur should ask themselves before choosing an eCommerce platform.
1. Is the platform flexible?
The complex requirements of the eCommerce environment make it essential that the platform be extremely flexible. Customizations are necessary as changes depending on unique requirements according to e-commerce trends need to be done easily without being time consuming. A customizable platform that is easy to modify and offers the flexibility to make necessary modifications on the backend as well as the front end is a must-have feature. Online store builders that provide flexibility to handle the complex flow of online stores can help you in a number of ways.
2. Is the platform suitable for mobile users?
The revenue generated by mobile commerce is predicted to reach 37.96 billion US dollars by 2020. Therefore, ignoring mobile users can affect the sales of your online store. Make sure you choose a mobile-ready platform that will help you increase your sales, gain significant traffic, and build a loyal customer base of mobile users. As a mobile-ready site, it is considered the most convenient way to shop and is also prioritized by Google for better rankings and increased traffic.
3. Does the platform provide security?
SSL encryption, captcha, user verifications are some of the techniques provided by online store creators that ensure security against intruders and spammers. Customers visiting an online store expect their card details to remain confidential. Choose a platform that provides all listed features that ensure online shopping cart security, prevent attack from spam bots and help to have a genuine pool of customers.
4. Do you provide integration for logistics?
E-commerce is incomplete without a logistics partner because anything a customer buys needs to arrive at their doorstep safely. Ecommerce platforms that provide the best way to ship your products to customers by offering integration with logistics partners are always a cherry on the cake. Choose an online store builder that provides integration with a logistics provider and helps you ship your products to multiple locations while reducing the manual efforts required for shipping.
In addition to the key points listed, eCommerce platforms also provide benefits such as:
1. Customer support to guide you through all difficulties.
2. SEO features to rank at the top of Google search results.
3. Pre-built carts for faster and easier checkouts with multiple payment options.
4. User-friendly platform for non-technical users.
Along with amazing features, online store builders also possess the strength to take your business to a whole new level of success. The market is flooded with a number of eCommerce platforms ready to serve you. You can choose Hippo Innovation as your e-commerce platform and start designing your online store from the user-friendly dashboard.
