Category Archives: Digital Marketing

Define excellence in leadership? The six most important words for a leader

When defining excellence in leadership, who better to turn to for passionate yet concise advice than Tom Peters? “The definition of excellence in leadership is the person who is completely at your disposal.” Peters asks you to imagine having waited six months for that meeting with Mr. / Mrs. Big. You finally walk into the […]

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What is Yelp and how should I use it?

Location-based services or LBS platforms like Yelp, FourSquare, GoWalla, and Facebook Places are all the rage among marketers these days. Between social media, mobile and local, there is great potential for marketers to deliver incredibly accurate and measurable marketing campaigns with minimal effort. and budget. However, it is critical to develop an approach before you […]

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Creating the perfect advertising title

My experience begins with a bachelor’s degree in advertising, running my own advertising agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I think I’ve learned a thing or two about what makes an ad campaign successful. I even wrote a book about my directory experiences and […]

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Top 7 Photography Apps for Your Smartphones and Tablets

Advanced mobile technology has allowed us to get the most out of our smartphones and tablets. In addition to sending SMS, making calls and browsing, smartphones can now be used as substitutes for digital cameras. Many people who own tablets also use their devices to take photos. Although these devices cannot really compare to high-end […]

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Guitar Amp Tone: Where’s the ‘Sweet Spot’ in a Vox AC15?

Just so you know where I come from, I play a ’72 USA Telecaster through a Vox AC15. The sweet spot is the culmination of setting up your amp to better enhance and bring out the natural tone of your guitar and / or signal chain. So if you have a Fender Telecaster for example […]

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Technical documents B2B Vs Technical documents B2C

Is there a difference between B2B white papers written by businesses for businesses and B2C white papers written by businesses directly for consumers? Most of the articles are written for the B2B market and very few are written for the B2C market. There is an idea that business executives and decision makers are the only […]

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How to do the best content creation: 10 tips

Make the post transformative Try to understand what transformation you want your audience to have after reading the blog post that you are going to create, it is about what they are like before and after reading it, how they feel and what they got from it. , The transformation. This is a good way […]

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3 things all successful bloggers do

Blogs are a great way to earn income and promote your business, or just have a place to discuss your passion. If you do at least these three things, you can have a very successful blog. You can have a blog that appeals to an audience that wants to read what you have to say […]

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How Google Mobile First Indexing Is Affecting Your Website

If you want to make sure you keep your SEO results and keep your search engine rankings, you’d better pay attention to the latest updates from the biggest search engine; Google. Here are some reasons why Mobile First Indexing could be affecting your page. Mobile usability issues on your site If your site has mobile […]

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Search engine optimization strategy: 4 steps to improve search engine rankings

In this article, we look at four basic steps in website search engine optimization, including keyword research, article and video marketing, blogging, social media, and bookmarking. In our analysis, we assume that a search engine-friendly site design has already been achieved and that the use of flash pages, which are unreadable by search engine robots, […]

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