Mistake #1: Not optimizing PageSpeed for every page
It can be seen that Page Speed is usually optimized for a home page only. Category and product pages, which are conversion pages, should not be ignored, so people should remember to optimize them for good PageSpeed. Google considers Page Speed signals somewhat at the level of a web page and not a home page.
Most of the time, the category and product pages are the same, so people can choose one from each category to test PageSpeed, copy the results, and fix them on each page.
As a pro tip, whenever people make new design/development changes at a page level, they should run their PageSpeed score before going live. Ideally, this is part of the question and answer process.
Mistake #2: Not redirecting the non-preferred version of the website to the preferred version
They should 301 redirect your non-preferred version to the preferred one.
They need to ensure that their customers land on a single website (preferred version) and do not see two different links to the same website.
Mistake 3: Not using the content delivery network (CDN) for your website or blog
CDN is a system that uses methods that allow a website to display visual content, such as images and videos, faster, even when the site is full of traffic.
Ecommerce sites that serve customers from all over the world attract traffic from different locations. As a result, the website becomes heavier and load time increases. Serving your visual content using CDN helps minimize server load time and directly helps increase your PageSpeed score, which translates to a better user experience.
However, Shopify and several newer website hosting platforms offer this as a default feature, while WordPress, Woocommerce, Magento, and other older platforms do not.
Mistake #4: Using your product descriptions on other sites
Most of the time, small and medium-sized businesses copy product descriptions from their site and use the same descriptions on third-party sellers like Amazon, eBay, and Myntra to name a few.
User-generated content, like user product reviews, does make a distinction to some extent, but 50% of product descriptions better stay unique on your site. Also, they should remember to upload and preserve the original SEO-optimized product descriptions on their site before sharing other versions on other seller sites.
This way, there is a greater chance that your site will rank higher because search engines will discover that original SEO-optimized content is hosted on your website. Such caution can lead to an increase in organic traffic.
Mistake #5: Not Including an FAQ Page
Whenever consumers plan to make a purchase, they usually look to the FAQ. These are very essential for e-commerce categories like electronic products. When the FAQ section is missing from your product pages or website, this can lead to lower organic traffic and potential loss of conversions.
They can infuse the FAQ section with high-converting long-tail keywords (starting with what, why, where, when, and how). Therefore, not including an FAQ page turns out to be one of the biggest SEO mistakes to avoid. What they need to do is think of the right questions and provide helpful answers.
