In the age of social media, Facebook has become one of the many ways to keep in touch with family and friends or to market your company, product or service while staying in touch with customers. There are millions of users using different social networking websites to interact with their friends and family, and guess who is leading? Yes Facebook. As the number one social networking website in terms of usage and number of users, it has become essential for businesses to have a professional appearance on the most used social networking website. Facebook allows businesses to use a more personalized Facebook fan page, while the personal Facebook page is typically used by regular users. So what is the main difference between the two?
What is the difference?
In simple words, a personal Facebook page is for people while a Facebook fan page is for businesses.
Personal Facebook accounts are for people to connect with family and friends they know in real life. On your personal page you can join groups, play games and connect with other people.
Facebook business account is obviously for businesses, small or large. There are many exciting features for businesses to use to entice customers to buy products from their website or store. Companies will not have a personal profile linked to your account.
One thing to note is that you can create a business account if you don’t already have a personal Facebook account. Managing multiple accounts on Facebook is a violation of their Terms of Use.
Why are Facebook fan pages increasing?
It’s simple, you may want to share your personal activities with your family or friends, but you may not be comfortable sharing certain information with clients or colleagues. In such cases, a Facebook page helps people like bloggers, artists, and small business owners to separate personal interests from business ones. Even the popular college professor, the owner of a popular local bakery, or a local plumber may have to start a separate fan page to handle the increasing number of requests.
Marketing tool.
A fan page is designed as an effective marketing tool for any business, while personal profiles are just for interacting with friends and family. In fact, if someone wants to use your personal profile for business promotion, it is a direct violation of Facebook’s terms. You can try to do this, but sooner or later Facebook will delete your entire profile. So when it comes to business marketing, it is better to use a Facebook fan page. There are millions upon thousands of Facebook fan pages owned by non-profit organizations, companies, bands, brands, websites, bloggers, sports teams, celebrities, local leaders, etc.
Pages like that become so effective in marketing that even small businesses are hiring professionals to run and promote their business through a Facebook page. Unlike Facebook groups or personal pages, search engines can index the Facebook fan page. It’s a great way to drive traffic from Facebook to your main website to increase sales.
The number of followers with the personal Facebook page is limited to only 5000, but a Facebook fan page can have an unlimited number of followers. It also allows you to use the same profile to run several different fan pages for different products or different businesses. Simply put, the personal Facebook profile is for social interactions with friends, family, and colleagues, while the Facebook fan page is an effective marketing tool for businesses.
