How to choose an SEO friendly domain name

How to choose an SEO friendly domain

How do you make the right decision when you decide to buy a domain name? A domain is the virtual identity of a company and one of the basic parameters that must be defined when creating a website. When choosing to buy a domain name, it is important to make the right decision in an SEO sense because this will definitely affect the overall success of the website.

The domain allows the creation of the identity of your website. Allows easy search: easily find your website. It allows your website to be connected with the business sector. An appropriate domain will be priceless for the success of the website business because the domain name will affect the position of the website in existing and popular search engines.

To ensure the success of the website, it is good to keep in mind at least the following three basic rules:

1) Keep it short: The domain name should be short and simple so that users can easily memorize and type it. It is good if the domain name is between 10 and a maximum of 67 symbols. The name can contain letters, numbers, and hyphens.

2) Keep it clear: Don’t use hyphens if you don’t have to because it complicates the domain name both visually and when you say it to someone.

3) Be Different: Try to create a unique domain name, one that users connect to you with. Choosing a company name can be a good choice. Example: fastfood.com is not the same as bestone.com.

We need to think deeply once we buy a domain name. Generally, a domain name has around 7 symbols (letters, numbers and hyphens). A domain name is a linguistic design according to Christopher Johnson of Smashing Magazine. A good name is important for website design. The name plays an important role when people discover, memorize or search for a specific website. The name also determines the branding process of the website even before the first users visit it. That’s why choosing a domain name requires strategy, imagination and linguistic design skills, Johnson explains.

The other important point is TTL. It would be better to choose to select your TTL domain ‘.com’ as well as ‘co.UK’ if you have your business in the UK. You can select one of them as your company’s main website. This way you can use the most famous TTL (.com) and your local TTL (.co.UK).

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