How to open a strip club

Opening a gentlemen’s club requires much more than just having beautiful girls to grace the stage. Today’s strip clubs are high-caliber, eccentric cabarets, combining fantasy, hospitality, and red-hot entertainment. The media, as well as Hollywood, have collectively worked on our conscious images of smoky seedy places, where gangsters and criminals congregate. The industry has changed a lot since the 1980s and 1990s; and bar owners have found that running a clean and friendly establishment makes their adult entertainment venues more appealing to both men and women. In fact, many of the best hotels along the Las Vegas Strip now offer topless shows, complete with professionally choreographed dances, topless revues, and acrobats. The trend has seen traditional strip club owners across the country offering great food, fantastic wine selections, and of course, world-class entertainment.

Consider the location

The first thing to think about when considering how to open your strip club is to consider a location. In my opinion, it is a good idea to find a building that is close to freeways and major intersections. It’s also wise to find a building that isn’t too far from hotels, restaurants and, of course, convention centers. There’s a good chance that the community you think your bar will open to disapproves of a strip club in the area. This is why it is absolutely critical that your club offers clean adult entertainment, with plenty of hospitality. If you’re lucky enough to open a club near other businesses, be sure to join your local chamber of commerce. Commit to being active in your city community by attending local board meetings, donating to local social causes, and strictly abiding by the laws and regulations of your club’s municipality.

staffing

Long before your doors open, you’ll want to actively recruit and cultivate a winning sales team. The last thing you want is to have an intimidating noise standing at your front door to greet guests. Your adult club staff should be trained to pay attention to detail and be as efficient as any five-star hotel. This means having a friendly host to show them to a table, along with waitresses and bartenders willing to flash a smile and serve drinks. Just like any other type of bar, patrons don’t want to wait for a drink or experience a bad attitude from a member of staff. In a strip club, floor hosts can often be the engine that keeps things running smoothly. Make sure your floor hosts are personable and take the time to understand the needs of your guests. A good floor host will ensure that new visitors have a comfortable seat, a drink in hand and an entertainer within minutes of arriving at the club.

Promotions and Marketing

Before opening a new club, I would suggest having a serious marketing and promotions plan in place. It’s just not realistic to expect that you can sustain your establishment long-term without reaching new customers. You can start by investing resources to establish a powerful Internet presence. Unfortunately, adult club owners spend a lot to have a flashy website and that’s it. Make sure your club website is optimized to attract visitors from Google, Yahoo and other search engines. This includes having a well-written, keyword-rich blog and website for visitors to find. A good internet presence can mean significant financial rewards for your new club and attract thousands of new visitors to your venue over time. Billboards, radio, and print media are all fine, but most people look for businesses today on the Internet.

In my experience, combining Internet marketing with a strong on-the-ground promotional campaign will keep your new spot busy. This can be achieved by creating incentives for hotel employees, limousine companies, and service industry personnel to send people your way. In the biggest cities, I’ve seen 500 new people a week walk through the doors thanks to a strong outreach program.

Girls

Many new club owners wonder how to attract new dancers. My best advice is not to take financial advantage of strippers. Many club owners try to charge their entertainers an incredible amount of money to work; and nickels and dimes for every little thing. Charge a reasonable house fee and don’t fine the girls too much. The strip club industry is a very small world, and strippers are quick to share information about different places. Also, providing a fun and safe workplace will naturally increase the number of exotic dancers on your roster. Try placing an ad on Craigslist or in your local newspaper for new artists. Another option is to place a job page on your strip club’s website. It takes time, but after a while, the number of exotic dancers in your club will increase.

Having your own strip club can be a lot of work. Like any other business, it takes planning and patience. Getting it off the ground can be difficult, but your goal should be to figure out how to make it thrive in the long run. If done correctly, your new strip club can be a clean, exciting and highly profitable business for years to come.

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