Remarketing with dynamic product ads
Once again, online media makes it possible for advertisers to do things that were previously impossible. In the past, we were unable to remarket the exact same product that a customer was previously viewing. In any case, your generic ad would be displayed, but never a real product that the customer was interested in. With retargeting, you can display dynamic ads that show the various products the consumer was viewing, increasing the chances that they will return to make the purchase.
Today’s consumers seek immediate access to brands; This is why social media has really taken off for businesses of all kinds. Those with a social media presence prevail because this is where customers interact with them.
Improving the way your customers interact with your business is key to maintaining a high satisfaction rate. With the new chatbot feature, brands can interact with customers on social media and through their websites. Chatbots can be used to answer customer questions and even sell your other products and services. Surveys already show that customers willing to spend $ 56 per purchase were excited about using chatbots during the purchase process.
It’s hard to predict which trends will hold for the long term, but one thing’s for sure: This year will be a time for advertising creativity. Hopefully, you have a social media marketing company on hand that can help you and your brand pave the way to a new and better form of advertising.