The importance of using visual concepts in video game production

Responsibilities of an art studio and its impact on the production of a game.

Within the entire structure of a game development studio, building a good team and effective planning is essential for any project.

Pre-production is a crucial time when game design decisions will reflect the end result.

A fundamental part of this planning is the choice of the graphic characteristics of the project, where the function of a video game studio goes beyond the design of efficient mechanics and opens space for the creation of a visual identity that must reflect the objectives of the project. at first sight.

Regardless of the platform where the project will be launched, the visual identity represents the player’s entrance to the world that is presented to him, it is through this element that the player identifies with the atmosphere, becomes familiar with the setting and the plot and becomes the main immersion tool that the game can offer.

This entire process of visual creation is in the hands of the artwork studio and its professionals dedicated to artistic visual creation, responsible for the art of video games. The main role of the designer is the creation of interface-mediated communication within the game, as in any work that uses design concepts, the role of the art studio is to convey information visually and interactively to the player.

Development of New Rendering Technologies

Over the years, the technology surrounding the gaming world has been growing faster and faster, bringing new possibilities for more compelling and interactive visual simulation. The development of new engines, new production tools and the application of concept art in productions are bringing the gaming industry closer to giants such as the film industry, for example, in terms of investments, profits and media notoriety.

The responsibility of an art studio in defining the visual identity of the project is immense, defining color palettes, styles and compositions within the design concepts directly influences the player experience.

It’s the visual communication that tells the player if a stage element might be explosive, or if a character is an ally, neutral, or villain, plus plenty of self-explanatory information that saves time and makes for a smoother experience.

Independent video game studio

Going against the grain of the big producers, the small independent game development studios take the visual appeal to the background and focus on the gameplay and the constant satisfying experience for the player.

Using retro styles, taking advantage of already established mechanics, games in categories such as 2d beat ups and side scrolling are becoming more and more common, especially on mobile platforms, Android itself has become the main way to independently produce and publish games. .

In the early days of the games industry, games were created exclusively by programmers who understood absolutely nothing about design or visual arts, leaving these games looking crude and with little, if any, environmental interaction with the player. there was some

Nowadays, even these new retro-style games bring visual elements that place the player in the game and ensure a more complete and immersive experience.

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