Sponsored Twitter tweets, also known as sponsored tweets, offer a way for advertisers to spread their tweets through high-profile celebrity profiles or regular accounts that have multiple followers. How does it work?
Well here’s a good way to look at it. If you are the tweeter, then you get paid to broadcast Sponsored Tweets on your profile every time an advertiser chooses your profile as one they want to advertise on. The more followers you have (and the more they pay attention to what you tweet), the more successful you will be in making Sponsored Tweets work for you.
However, if you are the advertiser, you pay celebrities, web celebrities, or popular tweeters money to host your ads on their profiles. For example, stars like Stephanie Pratt of “The Hills” earn more than $ 2,000.00 per tweet because they have a huge influence among their followers. You know that when Stephanie tweets, her followers will take her word on the product, click on the link, and likely make a purchase. But if you don’t have that much money, you can choose much less well-known advertisers who are happy to tweet for just a few dollars, or less.
With Sponsored Tweets, you can have a good idea early on who you should choose to promote your product or website. If you cater to women ages 18-35 who love to shop, tweeting with Stephanie Pratt or Kim Kardashian are good options. But if you sell products that teach others how to make money online, Twitter sponsored Tweets with a web celebration is a better deal.
Keep in mind that not all sponsored Twitter tweets are about celebrities. Some backers are just the average Joe looking to promote quality products to his followers and monetize his Twitter hobby. These will be much more affordable for a marketer who is also “average” and just wants to get the word out about a product or website. However, you still need to do your homework regarding targeting your audience. You can’t run an ad for a new cat food brand and expect it to be a hit with a group of deer hunters following an archery expert.
With Twitter ads, you need to be very direct in your marketing tactics. Twitter gives you a meager 140 characters to work with, and that includes the shortened URL. That means you need to cut to the chase and post a nice short call to action. Twitter is also a great place to post about discounts and savings, so take advantage of the fact that you are selling your new eBook at a 40% discount to the first 1,000 buyers.
You can also consider “Twitter only” offers. If people on Twitter think they are getting a deal that no one else is getting, simply because they follow a particular Tweeter, then you are likely to strike a chord with them. It will also give them an inherent sense of urgency that tells them that this agreement will not last long. So overall, there are many ways to take advantage of Sponsored Twitter Tweets.