While Android and iOS mobile apps are equally powerful in making a business globally visible to the audience, it is an iOS that can bring you the most benefits, if you think long term. According to Statista reports, the world has more Android user apps (nearly 2.5 million) than iOS apps (which is roughly 2 million). So eventually, for students and marketers, Apple’s app store ranks second only to Google’s Play Store in terms of popularity. Businesses that want to get a wide user base, an Android app is a perfect option. But, if you want your app to not only find the right users, but also deliver a quality experience, then an iOS app is what you need. Here we have further discussed various factors to help you better understand why investing in an iOS app is better for your business.
The brand name says it all.
One prominent reason to put an iOS app at the forefront of your business is its unique ‘brand identity’. For years, Apple upholds the legacy of delivering high-quality phones and tablets. As a clear winner in the market with high brand reputation, Apple devices capture the attention of elite segments of the population.
Smooth UX/UI of iOS devices
Without a doubt, Apple masters designing and developing the most seamless user experience for every device. Everything from the graphical interface, screen layout, animation standards to navigation is designed with user expectations in mind. This makes all versions of the iPhone and iPad highly performance driven and therefore an iOS app can offer a much better customer experience.
Help you compete better
An iOS app will better help you stand out from the competition. From helping you connect with your customers to increasing your brand reputation, it makes your business unique from the competitors. Other than that, every iOS device comes with excellent quality standard and innovative features that will help the app to serve its users in an extraordinary way.
The number of iPhone users is growing day by day
Although the statistics show a higher number of Android devices than iOS, the data on the number of iOS users reflects an increasing trend. This means that your iOS app will see its user base grow in the long run.
Enhanced level of security
There is no doubt about the level of security offered by Apple devices. It offers top-notch security and data privacy guarantee. This is considered the best aspect of using iOS. Therefore, for apps looking to collect customer information, support payment facilities, and facilitate data transfer, iOS is the right platform. ‘
No matter how successful Android is in acquiring users around the world, iOS has its distinct user bases and that will set your app apart from the rest if it’s designed for iOS. Specified as the best mobile platform, it will help your business gain a strong digital presence and increase revenue by meeting the expectations of all users in the right way.