The Internet has changed the way we communicate. Emails have replaced letters as the primary means of communication. Thousands of new emails are created every day. But not all of them are genuine, as there are dozens of methods for creating email addresses. Adding a few more may be incorrect and others may be inoperative.
It becomes the sender’s personal responsibility to verify emails online. The verification procedure involves identifying if the email address is valid and deliverable. Every email address is verified. Here are 4 valid reasons for you to do it.
1. Create a list that meets
Often times, companies ask website visitors to provide their email addresses as part of their marketing strategy. It can happen that the identification provided is incorrect: a typographical error or an intentional mistake. If you start sending emails to such inaccurate addresses, you will only have a same number that will be retrieved. If the email account is no longer operational, the message is not delivered; however, you have the impression that it has been delivered.
It is a real waste of time and effort. It will send emails, but none of them will be converted. If you choose to check emails online, you can complete this error.
2. You will not be blacklisted
Did you know that your online activity is being monitored? Email service providers like Gmail, Yahoo! and Hotmail keep track of the reputation of your mail server. This includes the number of emails reported as spam, the number of bounced emails, and emails that were successfully delivered. It’s as good as saying that you are building your reputation with every email sent.
If you have a negative reputation, chances are you will be blacklisted.
3. Image and business performance
Business-oriented emails are used for a large number of important communications. This includes information on new orders, order confirmations, order tracking, etc. If you have the wrong email address, this data does not reach your customers in a timely manner.
4. Peace of mind
As a business owner targeting potential customers, you can be sure that there is a real person behind the email address, and not some jerk trying to play dumb with you. It is commonly observed that the people who would not like to receive promotional emails are those who provide email addresses with an additional or missing character; very few are typographical errors.
This way you can filter out high-quality contacts from low-quality ones. You know which customers are really interested in receiving notifications and which ones are not. You can avoid becoming a spammer. You can also keep your list up to date.
For all the above reasons, it is necessary for you to verify emails online. A good online email verification service can help identify and remove invalid email addresses and can make your email campaigns successful. There are several free hosted software programs that allow such verification. Choosing the right one can make your job easier. In the end, you will have a clean list that you can leverage for promotional and marketing purposes.