Whether you’re doing business online or running a brick-and-mortar business, you need to review your marketing strategy to increase your market reach. While many digital marketing tools have emerged over the years, business cards are still among the most powerful tools you can leverage to grow your investment. They may be small, but these printed products pack a big punch.
Offer a personal touch by exchanging contact information, and this lays a stronger foundation for fruitful relationships. They are considered one of the most effective direct marketing tools and also make the best first impression for your brand. A creatively designed business card provides a credible image for your business and is a more professional and convenient way to represent it. This is a small but very effective solution for networking.
With this in mind, you can start conceptualizing, designing, and printing high-quality print products that will enhance your brand. This isn’t easy, but with the following tips, you can easily master a high-performing print marketing tool that easily meets your goals. Have a look:
- Simple does it: Avoid trying to fit everything into the small space available. Instead, provide the basics that instantly reflect on you.
- Use an eye-catching concept: The color, landscape, fonts, and graphics used should immediately grab the eye. The idea is to have a typeface that is visually appealing and that the recipient will enjoy reading.
- Use your brand personality – The logo, color theme and message used should reflect what your brand is all about. If you are selling organic products, for example, the color green should be used in a playful way in the available space.
- Get away from the ordinary: With the advent of digital marketing tools, you need to get more creative if your business cards are going to gain any traction. Using shiny surfaces, for example, and including your social media links are unique ways to pique the interest of a potential customer. From embossing/debossing, cutouts, folded design, and more, there’s no shortage of creative ways to achieve a sophisticated look.
- High-quality materials: Metal or wood may not have crossed your mind when thinking of this advertising tool, but why not?
You should also avoid using too many colors, make sure the font is easy to read, and make sure the essential elements (name, title, company, logo, address, website, and contact information) are included. To stand out with your business card, combine creativity, simple design, high-quality material, and a play on colors and fonts.
