I know for some new entrepreneurs, ‘brand’ can be a scary word. The ‘big boys’ spend millions on their branding efforts, so how can you compete?
In one word – consistency. You compete with consistency in your brand.
I promise: a strong, focused brand will attract the perfect customers like a magnet.
So why is consistency the best thing you can do for your brand? And how do you keep your brand consistent? Let’s jump.
Use consistency for a better brand
To achieve business success, you need to know how to best leverage your website, social media, and other online marketing channels.
And to best leverage these marketing channels, you need brand consistency.
So what do I mean by brand consistency?
First, you must (repeat: must) go through the process of clearly defining their brand. Do this before you build your website, window shop, or start planning your business packages. If you don’t know who you are or what your business is about, nothing else will go your way.
So how do you determine your brand positioning? Start by understanding your unique selling position (USP) and what sets you apart from your competitors.
Then, you follow up with a brand positioning statement that will guide all of your future marketing efforts.
READ: Choosing the right photos for your website and online brand
Forget the old saying. On the Internet, a picture is worth a thousand words. That’s why you need to choose photos for your website and online marketing that really stand out and make potential customers remember you.
And don’t worry. Even if you don’t have the budget for a fancy photographer, there are still plenty of ways to get great images for your website.
More on our website
How to use your brand consistently
Once you’ve established the heart of your brand, you’ll want to make sure that all of your marketing and business dealings reflect your brand’s voice and personality.
On the ground, this means that every interaction someone has with your brand has to look the same. And that appearance has to appear in an instant. Remember that you only have about five seconds to make a first impression. So what kind of first impression do you want to make?
That’s why it’s so important to have a brand guide to identify your style for all visual materials. Use the same colors and fonts in all of your marketing materials, along with your logo. Stay consistent this way, and customers will instantly recognize your brand every time they interact with it.
So, have you already gone through the process of clearly defining your brand? Remember that a brand with individuality has a unique competitive advantage.
Visit our website for tips on creating a memorable brand.
However, you can work with a branding expert! Our visual branding services are for small businesses and rising entrepreneurs looking to present their business in a way that will best impress their target market while establishing vital credibility and trust.
For the success of your business,
Suzanne
