In the area of search engine optimization, ethical link building is defined as creating more inbound links to a particular website, to increase traffic to it and increase its ranking in search engine results, in position and in the number of links. .
These ethical links can be from different sources and have different values attached, although the end result is to increase traffic to the site:
Editorial: they are attracted by the good content of the site; they are not paid
Resource – A set of resource links called hyperlinks to the website that is deemed useful. These are not paid either
Acquired: they are paid for links or links obtained organically.
Reciprocal: mutually beneficial links to each other’s sites established by known parties
Forum signature – where forum communities allow outbound links in a member’s signature
Blog: leave an option to comment on a blog is attached with the link to the blog or website
Directory: These links are recommended by directories one subscribes to for listing, paid or unpaid.
Social bookmarking – When you categorize and save pages, it is done in a public location on the web that is accessible to search engines.
Image: It is the same as the link above, but it refers to the images.
White hat link building
White hat linking strategies result in added value for end users and are actively implemented by website owners.
Linking strategies use spam and unfriendly user linking strategies to drive traffic.
Gray hat link – found in between the two – examples are blog links driven by rewards, spurious sponsorship, etc.
It goes without saying that quality should be the basis of link building, whatever it is.
Your contribution to link building
There are many websites that describe ethical linking methods. Some points to keep in mind are:
Increase the content of your website
Try to segment your target audience. Once this is done, you will have an idea of the best performing domains for each segment. Now one only has to create search terms that will link from these domains to your website.
These top domains are vast and consist of many niches. So don’t be discouraged if the same domains appear over and over again. They are also diverse like websites, radio, local newspapers, podcasts, social groups, mailing lists, etc. Deriving links to each of these is a sustained relationship and helps build brand awareness.
Targeted link building
This is the process of trying to bring links individually to a specific URL or domains, usually to individual pages.
This is done when you are already in one of the top ten or 20 positions in search engine results. Or it is already working well from a conversions point of view.
This can be done by:
Sending emails
Broadcast on social pages – share on social networks
Paid extension – advertising,
There are guides to the ethical link building process explained in written blogs and through videos.
White hat ethical link building is one of the most important techniques in digital marketing today. It brings great value to the customer and the marketer.
