If your business is on social media (and it should be!), it’s important to know your Facebook relevance score and how to improve it.
The relevance score is a metric that shows how well your Facebook ads are resonating with your target audience on a scale of 1 to 10. A score of 1 means that your ad is less relevant compared to other ads targeting the same audience. , and 10 means that your ad is highly relevant.
Your relevance score is very important because a higher score lowers the cost of advertising on Facebook. You want to pay less and reach more people, right?
Do your ads receive a low relevance score? If so, you need to improve them to save money and reach the right people.
So how do you improve your score?
Know your target audience well and target a specific audience.
Before you can target the right people, you need to know exactly who you want your ads to reach. Research the audience or create buyer personas. This will help you get the demographics, issues and pain points, and customer feedback of the people you intend to target.
Use Facebook Insights to see the demographics that have engaged with your ads. Use this information to create buyer personas and decide who to target. Look for a demographic that is most likely to engage with your posts.
Split test your ads.
Split testing is a great way to improve your relevance score, and it’s simple. Split testing is testing versions of the same ad to see which version performs best. Show the same ad to two different audiences to see which audience responds well. Or you can show two different ads to the same audience and see which one works best with your target audience.
Choose the best performing ad. However, after a while, your ad’s relevance score may drop as your audience gets tired of seeing the same ad. When this happens, update the ad. Change the image or do another round of split testing and see what resonates well with your target audience.
Use high-quality, relevant ad copy and images.
This is self explanatory. You’ll get more clicks, likes, and shares if your ad is designed well. Use images that are relevant to your business and what your ad is trying to accomplish. Also, be sure to use high-quality images. Blurry photos will not improve your relevance score! Also, use clear and concise text.
Make sure all your calls to action are easy to understand. Let your audience know what they are supposed to do.
