Marketing is one of the two key priorities in business. Without it you have no business. It’s not something you should ever relinquish full control of in your own business. You want and need to be in touch with your customers and their desires, fears and goals, as well as how they want to get information from you. That’s why you can’t depend on a single connection source. This article includes the must-haves for attracting fitness clients.
The thing to remember about each of these marketing venues is that they have multiple ways to help you. The richer the content you have, the more powerful they will be. You’ll attract customers looking for what you have, as long as you use titles wisely. It will also improve your search engine optimization if you play it right.
- YouTube video can help you attract customers looking for a solution to a problem or a specific service you offer. They will find you based on your title that matches their search. This is where you need to think like your customers think. It is important to think about the objective of each video and plan it from the shot to the editing.
- Facebook Business Pages can help you connect with and get referrals from your current customers and their friends. That is, if you do it right. You are going to need to create a reach for your clients beyond your services and share your own promotions. Publishing for your fans is not the same as advertising. Don’t think of it as a bulletin board listing your club’s special offers. Think of it as a conversation with the goal of eventual conversion.
- Twitter posts are more instant gratification. Your client wants them to be innovative, avant-garde and the more current, the better. If you make them look witty or improve their status by liking or sharing, you’ve won the Twitter game.
- Blogging is one way to improve your SEO. Do it consistently and use images and videos within it. You are essentially multiplying your reach when you embed a YouTube video within your blog on your website. Share the link on Facebook or tweet. One activity and multiple arms.
- Writing articles in online sources. Write for someone else’s blog. Provide an electronic publication. That gets you seen again organically and expands your reach in ways you can’t on your own.
- Pinterest, Instagram, Tumblr and other social networks are coming quickly and just like the ones mentioned above will be or are important. If you join, stay active. Putting up a Facebook Pro page and then posting every other month or even a couple of times a day won’t help you. Commit to doing it and stick with it if you want to see results. When you slow down or stop posting, you also prevent your posts from being seen again when you decide you’re in the mood. Facebook will decide that you are not relevant since no one is engaging and even the number of fans you think you are reaching are not showing in your posts. Other networks can follow below.
One thing that is not included above is reciprocity. You also need to interact with others. You can’t just throw constant information out there. You should comment, like, and share others’ information openly and generously if you expect reciprocity to flow your way.
If these are not skills you have now or want to undertake, be careful who you hire, how you train them, and don’t let it go completely unsupervised. The biggest mistake most fitness owners are making these days is not knowing how to use the media to their advantage. Doing it and doing it well are two different things. It can be your best friend if you make the effort to get advice on how to handle it. It’s highly traceable, has almost immediate response, and can show you a return on your time and energy with little investment.
