Your presence on the Internet fuels any perception of your personal brand, whether you like it or not. It also doesn’t matter where you fit in an organizational hierarchy. If you can’t be found on the internet, how can you compete with others who can?
Ultimately, it’s about having relevant internet content that reinforces your personal brand and shows up on the first page of Google when someone searches for your name.
The good news is that by leveraging sites that have high visitor traffic and publish a lot of new content on a daily basis, such as article marketing sites like EzineArticles and online professional networking sites like Ecademy on a consistent and persistent basis, can create and/or reinforce your personal brand in a very direct and fast way.
Googling yourself is not just vanity; it’s a cunning form of personal “brand management,” says a UB Internet culture expert according to a University at Buffalo article.
The UB article reinforces a survey discussed in a June 12, 2006 ExecuNet press release (Increasing Number of Job Searches Disrupted by Digital Dirt) that states: “…77% of recruiters surveyed use search engines. of those who use sites like Google (GOOG) and Yahoo! (YHOO) to check the background of job applicants, 35% have removed a candidate from consideration based on information discovered online, a significant increase from 26% just a year ago.
For more information on how to create a visible personal presence on the Internet, simply do an Internet search with the key phrase: Personal Internet Presence.
You can also find more information on how to create a visible personal presence on the Internet in the following blog posts:
happy networks.
