A few years ago, link building was all about getting as many backlinks as possible. Today is a different game. If you want to have a link building strategy, keep in mind that you can’t build a lot of links in a few hours or days. Website authority plays an important role when it comes to search engine ranking. In this article, we are going to talk about some link building strategies. Keep reading to know more.
1. Guest blogs
Today, an increasing number of marketers are companies that are creating blogs with their websites. There is no doubt that blogs offer many benefits. According to HubSpot reports, blogs generate up to 97% more backlinks and 55% more visitors. In the same way, guest blogging has gained immense popularity in the blogging world.
2. Directory Submission
On the Internet, there are many link directories. They can help you promote your personal or business site. Most of these directories have many categories and each category is dedicated to a specific niche.
Even though Google has changed its algorithm, address submissions can still work in your favor. If you want to get a leg up on your competitors, you can submit quality articles to these directories to get backlinks. For example, you can submit articles to UMDUM, which is a trusted article directory.
Infographics are important for building links. The good thing about this strategy is that it can help you generate a lot of organic traffic for your blog. According to statistics, infographics can help you generate at least 30% more backlinks than a regular blog post. In fact, visual content should be a part of every blog post you publish.
4. Social networking sites
Social networking websites have brought about a revolution in the world of marketing. If you don’t create social media pages for your business, you’re not doing your backlink campaigns justice. So what you need to do is share images, new posts and updates.
5. Website Resource Links
Lastly, you should use resource links from some trusted websites. Generally, it is a type of guide that you make for your visitors. It will help generate a lot of quality links for your site. Some of these websites include Copyblogger, Social Media Examiner, Jeff Bullas, Huffington Post, and Forbes to name a few.
In short, here are some of the link building strategies that work if you follow the right steps. I hope this helps.