If you’re running a website, you need to stay up to date on current developments in the SEO industry. For those who don’t follow the trends, they lag behind in the SERPs. This is most important for SEO service providers to be aware of every change in SEO mechanisms. Those who have recently suffered a loss of rank due to Penguin and Panda updates may want to consider the cost of taking it all lightly. Here are some of the most recent updates that can make your life easier in 2013 by helping you keep your website listed in search:
- Algorithm Updates – Google is continually improving its algorithm, which could also affect the PR of your website, if you don’t improve it. While it won’t affect the core concept of original and quality content, it will also calculate the element of authorship. Now, the focus will be on individual authorship along with websites.
- Conversion Rate Optimization – Now you need to invest more in multi-channel tagging and web analytics to ensure better CRO; as it will also affect your SEO prospects. Google Analytics is ready to investigate every click to the climax. How many clicks you have and how many of them actually materialized will contribute to your ranking.
- page range – PR has been the main attraction for all website owners, but new developments will add something more important in the mix now. It is Author Rank or Agent Rank. What it means is that the quality of the content will not be judged by the domain or the web page but by the person who wrote it. Google will rank authors by the quality of their content, and that will decide the ranking of your website. Therefore, companies must contract the services of authors already classified or develop an individual within the organization for this purpose. Google will monitor it through the Google+ profiles of the authors.
- Local listings and reviews – Google had been tightening its grip on local listings and reviews lately. Google has updated its mechanism to identify duplicate content now. Instead of floating around multiple regional TLDs to capture local users in different parts of the world, you can simply dictate to Google your target audience to help it show the same site in those orbits. It saves you the need to have multiple TLDs and spend separately on SEO for each one. But we still cannot say that they are absolutely redundant.
- Google disavow – Google will also make its linking mechanism stricter and consequently several of them, which do not meet the criteria, will be rejected. You will most likely be notified in your webmaster account first. So keep spying on it, but don’t forget to check for Yahoo and Bing changes as well.
- brand promotion – Google authorship will be the source of brand promotion in 2013. Those with a higher authorship rank will stay up on the SERPs.
- Value of social networks – Social Networks are going to be more important in 2013, since they will be a decisive factor for your Authorship ranking.
- Google+ clicks and authorship – You can link your websites with your Google+ authorship page. This link is considered crucial to get fast real-time crawling by Google bots.
- content quality – As always, this is always a winning bet to publish good quality and original content that can also guarantee conversion.
- Methods of obtaining links – It is more important than ever that the links to your website are relevant, or that they are absolutely bad links. You should reconsider your back-link channels for their fruition. It will also give you several benefits, in addition to a better ROI, if you can optimize it.
