Using videos on your website will help consumers understand what they are buying or how something works. The advantage of this is that the user can vividly see what your product or service is about and does not have to use their own imagination. The next few paragraphs will discuss this.
You certainly have three options. The first option is to upload your video to a site like YouTube, then copy the embed code and put it on our website or blog. You can find a button under each YouTube video that says “Insert Video”, click the button to open a menu that has the HTML code to insert. Copy this code and paste it into your site’s source codes. There are also some size options below the video window with the default size of 560 x 340. There are also options like changing the video player skin; you can adapt it to your site design, although skins are limited.
The advantage of using video servers like YouTube is that it is “very easy to do” as long as you have an account. Another thing is that it’s free, so you don’t have to worry about getting a big bandwidth bill in case a lot of users watch your video. YouTube also has the broadest search engine alongside Google, which means that your video can be found easily. This will eventually attract more people to your site. The downside to using this video host is the design and link limitation. They not only attract traffic to your site, but also from it. Users have the option to view the video on YouTube.
Another alternative is to use an open source flash player. You can download it from the Internet at no cost and add it to your site code. This player can play any video you choose. You can find these downloadable players on a large number of sites. The great thing about them is that you can easily change the skins to match your site design. Of course, you have to pay for the bandwidth costs yourself.
Your last option would be to hire the services of a company that produces videos. They can make your video and host it. The video player is sure to match your site’s branding and design. This is the best option you have, but the downside is the cost. Professional design comes with high costs, but you can be sure it’s worth it.
