As search engine optimization becomes a more popular hobby, people feel they need to employ unnatural tactics in an attempt to get their pages ranked highly.
Common practices include.
Filling meta tags with long strings of keywords.
Copy content from other websites.
Add as many keywords relevant to the page as possible to the main body.
Add a footer that contains multiple keyword strings.
By employing any of these tactics, the chances of a website ranking high are remote.
So how do we create natural web pages, the ones that are natural, rank high, and convert easily?
To begin with, we must consider what keywords each page of a website points to, these can be obtained using the Google keyword tool and then verifying this data with the number of pages that point to the keywords. Ideally, find terms that are widely used with limited competition.
Other things you must do.
Use search engine friendly URLs.
Add the relevant page keywords to the page header (h1) making sure the header is semantically accurate and attractive to the visitor.
Create unique quality content using keywords relevant to the page, keep the frequency below 5%.
Add relevant alt tags to the image, occasionally mentioning relevant page keywords.
The art of producing good quality natural web pages is to target keywords discreetly, the main goal should always be to provide the visitor with a good quality experience, the needs of the search engines are secondary.
The final part of the process is building deep links on a regular basis.
As you can see, producing good quality natural web pages that rank high is a time consuming task, and it says the benefits pay off over time. Don’t feel the need to cut corners following the crowd.
